Investor Relations

Investor relations playbook for Cementum.in — India’s dental e-commerce platform
Cementum has established itself as a leader in the dental supplies industry, recognized for its
reliability, product quality, and customer trust. Our comprehensive portfolio of
dental products and essential services enables professionals across India to access
everything they need through a single, efficient platform.

Driven by innovation and operational excellence, Cementum combines a user-friendly
digital interface with secure payment systems and a robust logistics network to deliver a
seamless purchasing experience. Our extensive inventory of over 5,000 products serves a rapidly
expanding customer base of hundreds of thousands of dental professionals nationwide.

Cementum’s efficient supply chain ensures prompt delivery—
even to the most remote regions of India—
reinforcing our commitment to accessibility and service reliability.
As we continue to scale, our focus remains on strengthening our market presence,
expanding product lines, and creating long-term value for our stakeholders
through sustained growth and customer satisfaction.

Executive summary

Investor relations for Cementum.in must translate a niche operational business—
an online marketplace for dental supplies—
into a clear, investable growth story. That means combining clinic-level credibility
(product quality, regulatory compliance and distribution partnerships) with scalable e-commerce metrics
(GMV, repeat rates, unit economics) and a forward roadmap
(category expansion, B2B subscriptions, region scaling). Cementum already presents itself as
“India’s premier online dental shopping destination”
with a broad product range and dealer partnerships —
those assets should be the backbone of every investor conversation.

1) Why investors should care — market opportunity

India’s dental market (equipment, consumables, services)
is growing fast, driven by rising oral-health awareness,
expanding clinic networks, and a large import dependency
creating room for local suppliers and distribution platforms.

India dental equipment market: INR 2,580 Crores to 2,850 Crores (~USD 397–408M) (2023–2024) with 7–9%+ CAGR and multi-year upside.
India dental consumables and devices: several market reports show the consumables segment growing at ~8–10% CAGR and a projected multi-hundreds-of-millions USD market by 2030. Use these when modelling TAM/SAM/SOM.
Broader oral care & services market context: oral care and clinic consolidation (e.g., multi-clinic chains) increase B2B purchase volumes and create opportunities for procurement platforms. Recent reporting places India’s oral care market and clinic rollups in the billion-dollar neighborhood, underscoring distribution scale potential.

2) Positioning Cementum.in for investors — the narrative

Investors buy narratives that connect (1) market size and tailwinds, (2) defensible unit economics, and (3) a credible team/execution plan. For Cementum.in, a concise IR narrative could be: “Cementum.in is building India’s marketplace + procurement engine for dental professionals — combining a broad catalog (25,000+ SKUs), direct dealer relationships, and a B2B logistics stack to turn fragmented clinic procurement into predictable recurring revenue and margin expansion.”

Core differentiators to highlight:
Deep vertical focus (dentistry) → higher average order values, product expertise, specialist trust.
Dealer + manufacturer partnerships → faster assortment expansion and localized supply.
B2B features (bulk pricing, invoice & GST support, dealership models) that convert clinics from ad-hoc buyers into recurring accounts.

3) Governance, compliance & transparency — trust matters

For healthcare verticals, investors care about regulatory risk and procurement authenticity. IR must proactively address these:
Showcase vendor vetting process and product authenticity checks (invoices, certifications).
List all statutory registrations (GST, MSME registrations, import licenses if any).
Show internal controls for returns, recalls, and counterfeit prevention.
Publish an IR policy and code of ethics on the investor page.
Commit to regular financial disclosures (quarterly KPIs + annual audited statements after Series A).
Cementum’s dealership program and catalog breadth are investor assets — highlight partner due diligence and quality assurances.